Privacy Policy

Last updated: 26 September 2025

Systems Innovation Lab (“we”, “our”, “us” or "the Company") is committed to protecting your privacy. This Privacy Policy outlines our practices with respect to information collected from users who access our website at www.systemsinnovation.co ("Site"), or otherwise share personal information with us (collectively: "Users").

1. Grounds for Data Collection

We process personal information on the following legal bases:

• Contractual obligations – to provide consultancy services you request.
• Legitimate interests – to operate, improve, and market our services.
• Legal obligations – to comply with regulatory or financial requirements.

By using our site, you consent to the collection, storage, and use of your information as described in this Privacy Policy.

2. Information We Collect

We collect two types of information:

a) Non-Personal Information
Unidentified data such as:

• Device and browser type
• Language settings
• Access times and site usage patterns
• Aggregated analytics data (e.g., page views, clicks, time on site)

b) Personal Information
Individually identifiable data, such as:

• Name, email, phone number, organisation (via contact forms)
• Business information shared during consultancy projects
• IP address, geolocation, and device identifiers collected via cookies and analytics

3. How We Collect Information

We collect information through:

• Direct input from you (e.g., enquiry forms, emails)
• Automatic collection via cookies, analytics, and tracking tools
• Trusted third-party services (e.g., hosting providers, analytics vendors, email systems)

We and our partners use cookies and related technologies to support site functionality, remember preferences, analyse traffic, and improve services. See our Cookies Notice for more details.

4. How We Use Information

We use your information to:

• Respond to enquiries and deliver consulting services
• Improve our website and services through analytics
• Send service updates or marketing communications (with your consent)
• Ensure compliance with legal and regulatory requirements
• Prevent, detect, and address security or fraud issues

We may also use your personal information for marketing purposes, either directly or via trusted third parties, to provide you with promotional materials about our services. You can unsubscribe at any time.

5. Sharing of Information

We do not sell or rent your personal data. We may share it with:

• Trusted service providers (e.g., hosting, analytics, email platforms)
• Regulators or authorities where legally required
• Partners or subcontractors assisting in delivering services
• In the event of a corporate transaction (e.g., merger, acquisition, or sale of assets), your information may be transferred to the acquiring entity

6. Cookies and Tracking

We use cookies and similar technologies for functionality, analytics, and marketing. These include:

• Session Cookies – temporary, deleted when you close your browser
• Persistent Cookies – remain on your device to remember preferences
• Third-Party Cookies – set by analytics or social media services

We use Google Analytics to understand site use and LinkedIn Insight Tag to measure engagement and advertising. Cookies themselves do not usually identify you directly, but may be linked with other personal data we hold.

You can manage or decline cookies via our cookie banner or through your browser settings. Some features may not function properly if cookies are disabled. For more details, see our Cookies Notice.

7. Third-Party Collection of Information

Our policy applies only to data we collect. If you follow links or disclose your information to third-party websites or platforms, their terms and policies apply. We encourage you to review each third party’s privacy practices. This Privacy Policy does not apply to companies we do not own or control, or individuals we do not employ.

8. Data Retention

We retain personal information only as long as necessary to:

• Provide services
• Meet legal or regulatory obligations
• Resolve disputes and enforce agreements

Outdated or unused data will be securely deleted.

9. Safeguarding Your Information

We implement industry-standard technical and organisational measures to protect your data from unauthorised access, loss, misuse, or alteration. Third parties handling data on our behalf are required to apply similar protections. However, no system is completely secure, and we cannot guarantee absolute prevention of unauthorised access.

10. Advertising

We may use third-party technologies (e.g., LinkedIn Ads) to deliver relevant advertising. These technologies may place cookies in your browser to measure campaign effectiveness.

You can opt out of many third-party advertising networks by visiting:

• Network Advertising Initiative Opt-Out
• Digital Advertising Alliance Opt-Out

11. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction, deletion, or restriction of processing
• Object to the use of non-essential cookies and marketing communications
• Request a copy of data you provided in portable format
• Lodge a complaint with a data protection authority

To exercise these rights, contact us at: contact@systemsinnovation.ae

12. Updates to this Policy

We may update or amend this Privacy Policy periodically. Material changes will take effect immediately upon posting the updated version. The “Last updated” date at the top reflects the latest revision. Continued use of our site constitutes acceptance of these changes.

13. Contact Us

If you have any questions about this Privacy Policy, our practices, or your data, please contact us at: contact@systemsinnovation.ae